our why: the g's giving gowns story
Giuliana Demma -
Founder and CEO
Giuliana founded G’s Giving Gowns at age 11, inspired by her cousin Giada’s battle with medulloblastoma. Witnessing the clinical reality of pediatric treatment sparked Giuliana’s mission: to restore dignity and confidence to children in medical crises through customized, port-access apparel.
Now a dedicated advocate and high school leader, Giuliana has built an international network, shipping gowns to families and hospitals in 47 states and 9 countries. Her work is rooted in the belief that while medicine treats the illness, compassionate leadership must also care for the child’s spirit.
Guided by a vision of holistic healing, Giuliana is expanding her mission to honor the interconnectedness of human health and the natural world. Recognizing that a healthy future for children requires a healthy planet, she is working toward the integration of sustainable medical textiles and the protection of our shared watersheds. Through this compassionate leadership, Giuliana is bridging the gap between healthcare and conservation—ensuring that every child feels empowered, supported, and connected to the world they will inherit.
“Every individual matters. Every individual has a role to play. Every individual makes a difference.” — Jane Goodall
Audrina Demma -
Vice President and Lead Coordinator
As the Vice President of Gs Giving Gowns, Audrina is the creative heart behind the operations. A middle school student with a natural gift for design, she ensures that every gown sent out feels personal and special. While others see fabric, Audrina sees a way to bring a smile to a child facing a difficult day.
She is responsible for the vital logistics that power the mission, carefully managing the selection and distribution of gowns to families and hospitals across 47 states. Her creative eye is what makes G’s Giving Gowns unique, as she handpicks patterns and themes that help pediatric patients maintain their spark and personality during treatment.
Audrina is a dedicated believer in the power of youth leadership. By combining her artistic vision with a commitment to service, she works to ensure that every child feels a sense of joy and personal strength throughout their medical journey.
Our mission: By Kids, For Kids
At G’s Giving Gowns, our story begins with a simple but powerful belief: young people can change lives - especially the lives of their peers. Built on compassion, creativity, and action, our mission proves that when kids lead with empathy, real impact follows.
AN UNBREAKABLE BOND
G’s Giving Gowns started with a bond that couldn’t be broken. We are so honored that our sisterhood is featured in Deborah Roberts’ book, Sisters: Loved and Treasured. Our relationship is the heart of everything we do here. You can find our story and many other inspiring tales of sisterhood in the book.
Youth Leading with Purpose
This organization was created with youth at the center—not just as recipients, but as leaders. We believe that when kids help kids, the connection is deeper and the impact is stronger. Our volunteers don’t just donate their time; they donate understanding, encouragement, and solidarity to others walking similar paths.
Creating Confidence Through Connection
There’s something uniquely powerful about support that comes from a peer. Kids helping kids creates an immediate sense of trust and relatability. Our mission thrives on that connection—turning shared experiences into moments of encouragement and hope.
